The first case concerns companies close to the cultural sector. The means available may differ widely depending on your budget, the values of your company, the service providers available on the market and the type of event. These objectives are therefore adequate with the logic of event marketing, but some of them are not relevant in the context of a private event.
DEFINITION OF EVENT MANAGEMENT PROFESSIONAL
In this article, we will focus on the professional sphere. The nature of the event depends on the theme.
Events for individualsĪlthough they are not always supervised by professionals, events for individuals sometimes have needs that require a specific skill.
DEFINITION OF EVENT MANAGEMENT REGISTRATION
For example, a conference, an open day, a congress or trade fairs, which welcome between ten and thousands of people and which are sometimes by registration or invitation: these B2B or B2C events can also be important in your communication strategy. Going to meet customers, working on one's image or presenting new products are all motivations for organising public events for professionals. We will see later on the different types of events concerned.Įxternal events are intended to stimulate the company's activity. In-house events serve above all to inform, motivate and retain company staff. Finally, a large number of professions have a say in the smooth running of an event. Moreover, the events can be aimed at companies, individuals, or more generally at the general public. Whether it is a cultural event, a sports meeting, a political meeting or even a personal event, each of these events is based on a theme. The event management department takes care of the creation, promotion, organisation and good management of events.